BLANTYRE--Malawi's tourism attractions and unique cuisine go live on the digital satellite television following the launching of M-Net segmented Africa Magic channels.
DSTV the provider of satellite entertainment has introduced a series of Africa Magic, AfricaMagic Movies and AfricaMagic Entertainment.
MultiChoice Malawi sales and marketing manager (South) Chimwemwe Nyirenda said in a statement that the re-branded channel will showcase short documentaries on Malawi.
"Africa Magic will showcase Malawi's food, culture and art in a special programme on African Magic [Family] channel 114 on… May 3," said Nyirenda.
The stories of Malawi's tourism, wildlife, art and culture will be told on these channel whose content is made in Africa for Africans and by Africans.
Malawians have a reason to celebrate the presence of their tales in the fascinating diversity of the continent's way of living which started as a six-hour channel.
DSTV subscribers in Malawi are assured of so much more content they can relate to on the platform formerly dominated by films which now have a home on AfricaMagic Movies (115).
First to be aired will be “How to Cook Chambo to be conducted at the famous Blantyre-based Casa Mia restaurant this will show how this restaurant prepares chambo, a fish species only available in the country.
This family-themed AfricaMagic channel 114 will also air documentaries on Nkhotakota Pottery and Kungoni Cultural Centre.
The Nkhotakota pottery bit was shot on the unspoilt beach of Lake Malawi. Opened in 1998, the pottery site was chosen specifically to be an attractive place to welcome visitors and offer courses for would be potential potters.
The documentary on Kungoni depicts how a uniquely 'Malawianised' Canadian priest, Fr Claude Boucher, started Dedza's Kungoni Cultural Centre in 1976 and transformed it into a world-recognised epicentre of cultural information and art training.
The Catholic clerk of the White Father's order, who voluntarily underwent gule wamkulu initiation, is still directing the centre which presents inroads into traditional songs and dances from the Chewa, Yao and Ngoni cultures.
This three-part series transports Malawian art and culture into the homes of subscribers in 41 countries which have logged up to M-Net since the launch of AfricaMagic in South Africa in July 2004.
AfricaMagic is also credited with developing African film-making, including taking Nollywood movies to a greater audience.