LILONGWE—Malawi’s private sector should consider supporting private radio which has a role to play in development, says Information Minister Moses Kunkuyu.

Kunkuyu spoke at the launch of Zikomo SMS promotion which is being run by Channel for All Nations (CAN) radio station with the aim of generating funds for its upkeep.

CAN broadcasts religious programmes.

The minister said the public needs information to make informed decisions in their lives.

“With minimum resources, these radio stations bring the gospel of salvation to a large number of people, so if given a chance and the financial support they need, they could offer wonderful contributions to the society and for our own salvation.”

Speaking at the launch, International Christian Assembly (ICA) Media Board chair, Paul Makolosi, said CAN radio station needs “to grow and touch some more lives in the country, hence this function today.”

The promotion, which aims to raise K20 million for new broadcasting equipment, will run for three months. At the end of every month one winner will walk away with a vehicle and there will be other prizes including college scholarships, air tickets, laptops, cell phones and mp3 players.

Nine-year-old CAN currently covers the Southern the Central regions but would like to reach the north to complete its target of countrywide coverage.

The promotion is being jointly sponsored by TNM, Airtel, Share Word University and Beston College.

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©2012 The Maravi Post. Reproduction authorised, with usual acknowledgment.